Newest
Scaling Organic Traffic with Programmatic SEO: Examples and How-to
It's getting harder and harder to gain organic traffic as a software company. New players enter the field every day and Google introduces algorithm updates faster than ever. The more relevant and...
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Strategy
Scaling Organic Traffic with Programmatic SEO: Examples and How-to
It's getting harder and harder to gain organic traffic as a software company. New players enter the field every day and Google introduces algorithm updates faster than ever. The...
Search will never be the same again: Google’s Generative AI Announcement on May, 10th.
Google announced their new search layout with generative AI on 10th of May and it will transform the way we search and gain visibility on Google. If you are a Flow client or marketing leader at a SaaS startup and want to talk about the future of search, book a time...
Building SEO Resilience in Times of Budgetary Constraints
During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...
SEO for SaaS: Capturing Demand and Generating Organic Growth
SaaS companies face unique challenges when it comes to getting found in search results. At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are close...
Content
ChatGPT for content marketers – Scaling content for fun and profit
This rising star needs no introduction… ChatGPT. Today, I am sharing the exclusive report we are sending to Flow SEO clients. We discuss turning podcasts, webinars and videos...
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
How To Make A Glossary For SEO
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
Top Pillar Page Examples: Boost Rankings and UX
Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...
Technical
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to...
Decoding SEO success
Decoding the SEO Success Secrets of Canva
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and...
Decoding the SEO & Content Success Secrets of BambooHR
The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...
Decoding the SEO Success Secrets of 360Learning
360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020. Many marketers might know 360 Learning from...
Decoding the SEO Success Secrets of Drift
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...
Updates
Shortlisted for 3 European Search Awards
Proud! Flow SEO got shortlisted for 3 European Search Awards. ⭐️ ELM Learning – Best Integrated Campaign - High-Intent Content Hubs Across Paid and Organic Search️ by Rebecca...
Happy Womxn’s Day
In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow SEO. Empowering...
Flow SEO 2022 Highlights
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...
Shortlisted for: Best Use of Search: B2B SEO
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...