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How to Create a Successful Content Distribution Strategy for SaaS
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do more with the valuable...
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Strategy
How to Create a Successful Content Distribution Strategy for SaaS
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do...
AI Finally Shaking up International SEO Strategies and Tactics
Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...
How to Convert Blog Traffic: Best Practices for SaaS
You've invested in SEO, your organic traffic is better than ever, but…. your blog content just isn't converting in a meaningful way. Sounds familiar? Optimizing your software company's blog for conversions entails more than slapping on a newsletter signup form...
Scaling User-Focused Content with Product-Led SEO
It's not easy to keep coming up with new content ideas without going so broad that you attract a bunch of non-qualified leads. Sure, you can look at what competitors are doing or organize a content brainstorming session to generate new ideas, but when you're selling...
Content
ChatGPT for content marketers – Scaling content for fun and profit
This rising star needs no introduction… ChatGPT. Today, I am sharing the exclusive report we are sending to Flow SEO clients. We discuss turning podcasts, webinars and videos...
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
How To Make A Glossary For SEO
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
Top Pillar Page Examples: Boost Rankings and UX
Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...
Technical
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to...
Decoding SEO success
Decoding the SEO Success Secrets of Canva
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and...
Decoding the SEO & Content Success Secrets of BambooHR
The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...
Decoding the SEO Success Secrets of 360Learning
360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020. Many marketers might know 360Learning from...
Decoding the SEO Success Secrets of Drift
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...
Updates
Won European Search Award for B2B SEO
🌟 We won our first European Search Award for "Best Use of Search - B2B (SEO): Small"! As part of our SEO for SaaS campaign with Betterworks🏆🎉 We are so thrilled to share...
Happy Womxn’s Day
In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow SEO. Empowering...
Flow SEO 2022 Highlights
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...
Shortlisted for: Best Use of Search: B2B SEO
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...