If you’re responsible for marketing at your software company, the answer to all your frustrations seems to be literally at your fingertips. We can track […] Read More
With an average expected return of $42 for every dollar spent, email marketing is a marketing tool you cannot ignore, and if you have a […] Read More
According to Search Engine Land, 53% of all website traffic is organic traffic. For tech companies, this goes up to close to 60% and for […] Read More
Key SEO Results: Tripled organic traffic between June 2020 and early 2021 Grew amount of keywords ranking from around 1.2k to 2.9k Challenge: No new […] Read More
Key SEO Results: Organic Traffic +103% YoY Page 1 visibility for all competitor keywords 42% of top organic pages were written and optimized based on […] Read More
What is content marketing for tech startups? Content marketing is a marketing strategy that consists of creating, publishing, and distributing valuable content that is related […] Read More
This article was first published at Search Engine Journal. Product-led growth means that your company’s strategy for finding and converting new leads and customers is […] Read More
SaaS companies tend to be innovative. They create solutions for new problems, wrap existing services in new packages, and approach industries with new perspectives. It’s […] Read More
The importance of SaaS copywriting There is a cost to getting people to your website. You’re paying for ads, outsourcing SEO, or spending your time […] Read More
Writing an article that ranks with a title that makes people click is only half the work. Now you need them to take action, whether […] Read More