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ChatGPT for content marketers – Scaling content for fun and profit
This rising star needs no introduction… ChatGPT. Today, I am sharing the exclusive report we are sending to Flow SEO clients. We discuss turning podcasts, webinars and videos into articles,...
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Strategy
B2B Marketing: a Detailed Guide Including 8 Top B2B Marketing Examples
Marketing your products or professional services to other businesses isn't always easy. You need to figure out how you can reach decision-makers and their influencers, figure out...
Are SEOs Responsible For Google Search Bias?
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
How to Develop Demand Generation Campaigns that Make Prospects Want You Badly (+ Examples)
Demand generation strategies span everything from campaigns that build brand awareness and generate interest in your product or service to campaigns that keep existing customers engaged and coming back for more. What works for one brand, however, won't necessarily...
B2B SEO for Growth Marketers
Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...
Content
ChatGPT for content marketers – Scaling content for fun and profit
This rising star needs no introduction… ChatGPT. Today, I am sharing the exclusive report we are sending to Flow SEO clients. We discuss turning podcasts, webinars and videos...
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
How To Make A Glossary For SEO
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
Top Pillar Page Examples: Boost Rankings and UX
Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...
Decoding SEO success
Decoding the SEO & Content Success Secrets of BambooHR
HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of...
Decoding the SEO Success Secrets of Drift
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...
Decoding the SEO Success Secrets of Personio
Personio started as an HR platform for small and medium enterprises (SMEs) in 2015. After having raised $270M on a $6.38 valuation in 2021, the company expanded into workflow automation. It now provides recruiting, onboarding, payroll, absence tracking, and other...
Decoding the SEO Success of Culture Amp
If you're a SaaS looking to boost your organic traffic through blog content, then this post is for you. We'll break down how Culture Amp manages to generate a steady flow of non-branded traffic by infusing its website with solid SEO practices. Culture Amp is an HR...
Updates
Flow SEO 2022 Highlights
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We...
Shortlisted for: Best Use of Search: B2B SEO
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...
Flow SEO 2021 Highlights
2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen. My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...
Our Masterclass: Meaningful Marketing for Software Startups and Scaleups
We are so excited to introduce to you our new masterclass on the 28th of September 2021. Join us to uncover what it really takes to grow software startups and scaleups. We go deep into organic growth, marketing and demand generation. All videos are NOW available as...