The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features […] Read More
They call it “Collection of best practices to delight your users”. And for us it offers insights into what to do to please Google. Meant […] Read More
Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, […] Read More
Understanding what Google wants (sort of) We can read Google’s Search Quality Rater Guidelines to get an idea about what Google favours. In these guidelines, Google […] Read More
How keyword specific measurements will improve your content ROI. What if we could know exactly what ranking factors Google favours for a specific keyword? What […] Read More
I am sure you have heard about content clusters and silo architecture for SEO before. If not, head over to this amazing post from Authority […] Read More
In this blog post, you will learn to set up a few but really valuable web analytics for your website. As a business owner, you […] Read More
In this blog post, you will learn how to use the most common Google tools. I will show you how to set them up to […] Read More