Viola Eva is talking about mindful marketing, data-driven SEO and content creation – and how they are all related to sustainable SEO success. 30min of your […] Read More

This article was published for Search Engine Journal in March 2019. This is an abstract. The complete article can be found here.   Pushing the […] Read More

Data-driven content upgrades are an SEO’s favorite. They are highly effective for both content sites and eCommerce sites. In this blog post, we will study […] Read More

The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features […] Read More

They call it “Collection of best practices to delight your users”. And for us it offers insights into what to do to please Google. Meant […] Read More

Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, […] Read More

Understanding what Google wants (sort of) We can read Google’s Search Quality Rater Guidelines to get an idea about what Google favours. In these guidelines, Google […] Read More

How keyword specific measurements will improve your content ROI. What if we could know exactly what ranking factors Google favours for a specific keyword? What […] Read More

I am sure you have heard about content clusters and silo architecture for SEO before. If not, head over to this amazing post from Authority […] Read More