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In-depth SEO and content insights for marketing leaders. We share research studies, industry insights and guides so SEO becomes a meaningful growth driver for your startup.

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Strategy

AI Finally Shaking up International SEO Strategies and Tactics

Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...

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How to Convert Blog Traffic: Best Practices for SaaS

You've invested in SEO, your organic traffic is better than ever, but…. your blog content just isn't converting in a meaningful way. Sounds familiar?  Optimizing your software company's blog for conversions entails more than slapping on a newsletter signup form...

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Content

How to Create an Effective SEO Content Brief (+ Template)

How to Create an Effective SEO Content Brief (+ Template)

Are you often underwhelmed by the articles writers create for you?  Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...

B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

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How To Make A Glossary For SEO

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

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Technical

Backlinks

9 Link-Building Strategies You’ve Never Used This Way

9 Link-Building Strategies You’ve Never Used This Way

Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many may plug away at the same old link-building strategies, happy that they’re seeing “some”...

Decoding SEO success

Successful SEO Landing Page Examples and What Makes Them Tick

Successful SEO Landing Page Examples and What Makes Them Tick

Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work?  To win potential customers into your...

Decoding the SEO Success Secrets of Canva

The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...

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Decoding the SEO & Content Success Secrets of BambooHR

The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...

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Decoding the SEO Success Secrets of 360Learning

360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020.  Many marketers might know 360Learning from...

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Updates

Won 2 Search Awards For B2B SEO and Content Marketing

Won 2 Search Awards For B2B SEO and Content Marketing

We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for “Best Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and unique strategies have...

Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow SEO. Empowering...

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Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

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Shortlisted for: Best Use of Search: B2B SEO

Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...

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