Newest
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that...
Strategy
Are SEOs Responsible For Google Search Bias?
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience....
How to Develop Demand Generation Campaigns that Make Prospects Want You Badly (+ Examples)
Demand generation strategies span everything from campaigns that build brand awareness and generate interest in your product or service to campaigns that keep existing customers engaged and coming back for more. What works for one brand, however, won't necessarily...
B2B SEO for Growth Marketers
Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...
Interviewing Niche B2B Experts For A Better Content Strategy
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
Content
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an...
How To Make A Glossary For SEO
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
Top Pillar Page Examples: Boost Rankings and UX
Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...
5 Show-Stopper About Us Page Examples (For HR Tech Startups)
Let me get this straight: The about us page is one of the most important pages on your website. And it's even more important if your business is still a baby. That's why you can't write it or design it in a hurry. And you should definitely take a close look at...
Decoding SEO success
Decoding the SEO Success Secrets of Drift
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and...
Decoding the SEO Success Secrets of Personio
Personio started as an HR platform for small and medium enterprises (SMEs) in 2015. After having raised $270M on a $6.38 valuation in 2021, the company expanded into workflow automation. It now provides recruiting, onboarding, payroll, absence tracking, and other...
Decoding the SEO Success of Culture Amp
If you're a SaaS looking to boost your organic traffic through blog content, then this post is for you. We'll break down how Culture Amp manages to generate a steady flow of non-branded traffic by infusing its website with solid SEO practices. Culture Amp is an HR...
Decoding the SEO Success Secrets of Culture Amp
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. If everyone else has more visibility in search than you - this webinar will help you gain...
Updates
Shortlisted for: Best Use of Search: B2B SEO
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO:...
Flow SEO 2021 Highlights
2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen. My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...
Our Masterclass: Meaningful Marketing for Software Startups and Scaleups
We are so excited to introduce to you our new masterclass on the 28th of September 2021. Join us to uncover what it really takes to grow software startups and scaleups. We go deep into organic growth, marketing and demand generation. All videos are NOW available as...
Flow SEO 2020 Highlights
It has been a weird year for us all. But in that, we were lucky to experience a lot of beautiful and successful moments. Here are a few highlights of our SEO year 2020. Relaunching SEO Sprint with Thrive Themes. SEO Sprint for Busy Solopreneurs is my cooperation with...