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In-depth SEO and content insights for marketing leaders. We share research studies, industry insights and guides so SEO becomes a meaningful growth driver for your startup.

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Strategy

Scaling Organic Traffic with Programmatic SEO: Examples and How-to

Scaling Organic Traffic with Programmatic SEO: Examples and How-to

It's getting harder and harder to gain organic traffic as a software company. New players enter the field every day and Google introduces algorithm updates faster than ever. The more relevant and valuable content you have, the higher your chances of ranking. But...

Building SEO Resilience in Times of Budgetary Constraints

During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...

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SEO for SaaS: Capturing Demand and Generating Organic Growth

SaaS companies face unique challenges when it comes to getting found in search results.  At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are close...

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Content

ChatGPT for content marketers – Scaling content for fun and profit

ChatGPT for content marketers – Scaling content for fun and profit

This rising star needs no introduction… ChatGPT. Today, I am sharing the exclusive report we are sending to Flow SEO clients. We discuss turning podcasts, webinars and videos into articles, generating schema markup and data scraping. We will generate topic ideas and...

B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

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How To Make A Glossary For SEO

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

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Top Pillar Page Examples: Boost Rankings and UX

Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...

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Technical

Decoding SEO success

Decoding the SEO Success Secrets of Canva

Decoding the SEO Success Secrets of Canva

The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...

Decoding the SEO Success Secrets of Canva

The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and...

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Decoding the SEO & Content Success Secrets of BambooHR

The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...

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Decoding the SEO Success Secrets of 360Learning

360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020.  Many marketers might know 360 Learning from...

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Decoding the SEO Success Secrets of Drift

There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...

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Updates

Shortlisted for 3 European Search Awards

Proud! Flow SEO got shortlisted for 3 European Search Awards. ⭐️ ELM Learning – Best Integrated Campaign - High-Intent Content Hubs Across Paid and Organic Search️ by Rebecca...

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Shortlisted for 3 European Search Awards

Shortlisted for 3 European Search Awards

Proud! Flow SEO got shortlisted for 3 European Search Awards. ⭐️ ELM Learning – Best Integrated Campaign - High-Intent Content Hubs Across Paid and Organic Search️ by Rebecca Bowden ⭐️ Flow SEO & MailCharts – Best Use of Content Marketing - Scalable Product-led...

Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow SEO. Empowering...

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Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

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Shortlisted for: Best Use of Search: B2B SEO

Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...

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