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Strategy

Are SEOs Responsible For Google Search Bias?

Are SEOs Responsible For Google Search Bias?

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

B2B SEO for Growth Marketers

Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...

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Interviewing Niche B2B Experts For A Better Content Strategy

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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Content

ChatGPT for content marketers – Scaling content for fun and profit

ChatGPT for content marketers – Scaling content for fun and profit

This rising star needs no introduction… ChatGPT. Today, I am sharing the exclusive report we are sending to Flow SEO clients. We discuss turning podcasts, webinars and videos into articles, generating schema markup and data scraping. We will generate topic ideas and...

How To Make A Glossary For SEO

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

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Decoding SEO success

Decoding the SEO & Content Success Secrets of BambooHR

Decoding the SEO & Content Success Secrets of BambooHR

HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...

Decoding the SEO Success Secrets of Drift

There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...

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Decoding the SEO Success Secrets of Personio

Personio started as an HR platform for small and medium enterprises (SMEs) in 2015. After having raised $270M on a $6.38 valuation in 2021, the company expanded into workflow automation. It now provides recruiting, onboarding, payroll, absence tracking, and other...

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Decoding the SEO Success of Culture Amp

If you're a SaaS looking to boost your organic traffic through blog content, then this post is for you. We'll break down how Culture Amp manages to generate a steady flow of non-branded traffic by infusing its website with solid SEO practices. Culture Amp is an HR...

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Updates

Flow SEO 2022 Highlights

Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We...

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Shortlisted for: Best Use of Search: B2B SEO

Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...

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Flow SEO 2021 Highlights

2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen.  My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...

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