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In-depth SEO and content insights for marketing leaders. We share research studies, industry insights and guides so SEO becomes a meaningful growth driver for your startup.

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Strategy

Startup B2B Video Marketing That Wins Leads and Nurtures Customers

Startup B2B Video Marketing That Wins Leads and Nurtures Customers

"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...

When and Why to Consult an SEO Consultant for Site Changes

As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...

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Content

Bottom-of-the-Funnel Content for SaaS: Best Practices

Bottom-of-the-Funnel Content for SaaS: Best Practices

Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...

How to Create an Effective SEO Content Brief (+ Template)

Are you often underwhelmed by the articles writers create for you?  Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...

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B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

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Technical

Backlinks

9 Link-Building Strategies You’ve Never Used This Way

9 Link-Building Strategies You’ve Never Used This Way

Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many may plug away at the same old link-building strategies, happy that they’re seeing “some”...

Decoding SEO success

Successful SEO Landing Page Examples and What Makes Them Tick

Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work?  To win potential customers into your...

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Decoding the SEO Success Secrets of Canva

The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...

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Decoding the SEO & Content Success Secrets of BambooHR

The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...

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Updates

Won 2 Search Awards For B2B SEO and Content Marketing

Won 2 Search Awards For B2B SEO and Content Marketing

We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for “Best Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and unique strategies have...

Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow SEO. Empowering...

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Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

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Shortlisted for: Best Use of Search: B2B SEO

Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...

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