Blog: Content

Your old blog posts and existing website pages can hurt your rankings and kill your reputation.  That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....

Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...

Are you often underwhelmed by the articles writers create for you?  Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...

This rising star needs no introduction… ChatGPT. Imagine having a content powerhouse right at your fingertips. From converting podcasts into captivating articles to mastering the art of schema markup and data scraping, ChatGPT is your ultimate ally. That means if...

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...

Let me get this straight: The about us page is one of the most important pages on your website. And it's even more important if your business is still a baby. That's why you can't write it or design it in a hurry. And you should definitely take a close look at...

What gets planned, gets done, and it's no different for content. While you could create content as you come up with ideas, your lack of consistency and content strategy would likely lead to little or no results. A better way to go about creating content is by...

Getting featured on other websites is often touted as a great way to generate awareness for your startup, but what about featuring others on your site? If you've ever wondered, "As a startup, should I accept guest posts on my blog?", this post is for you. As is often...

Podcasts and webinars are great tools for establishing authority and generating demand but they are inherently difficult to optimize for SEO. They often cover a wide range of topics and when there is a core topic, it's easy to deviate from it when an interesting...

Regardless of whether you're a seasoned writer or a startup content marketer juggling many different hats, we all struggle with writer's block every now and then. However, there are ways to minimize your risk of staring at a blank page for hours and keep those...

We have new ideas all day long, but ask us to come up with a list of them RIGHT NOW and most of us go blank. That's no different for a content marketing team that needs to brainstorm content ideas. Even if you work with an SEO agency that takes care of your content...

Whereas other types of companies need to actively look for content ideas, software companies have something they can always write about: product updates. New features, bug fixes, and improved functions are all things to share with your audience and if you approach...

Integrations are common features of SaaS, yet they're not always taken into account when it comes to SEO. That's a shame because each integration page holds an opportunity to rank and attract qualified traffic. In this post, we'll discuss the difference between a hub...

When companies don't invest in SEO content, it's often because of one big misconception: that SEO content equals long, boring, keyword-stuffed blog posts. This couldn't be more wrong. There are many types of SEO content that go beyond the long-form content that aims...

A Wall of Text Doesn't Do The Trick Anymore For too long, the SEO industry has gotten away with walls of text, lack of design and keyword stuffing. These are the precise reasons why content marketers and thought leadership experts are afraid of SEO content. But hey,...

Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren't what get people excited, holidays and big events are. Even when you're a B2B company, seasonal...

Content AI tools are gaining popularity in content marketing spheres. They are mostly used as copywriting tools to create shorter forms of content as well as ads for social media channels, but content marketers are also experimenting with the technology to write blog...

I could start discussing visual content marketing by saying, "A picture is worth a thousand words." But that could be a little bit obvious and boring, right? Let's go further, then. Visuals determine how well your audience will remember you later when they need your...

Did you ever feel that researching a topic to write about in a blog post made you less productive? Worse: Did research steal your writing creativity and joy, and then get away with it? Trust me: I know the feeling, but I'm here to teach you how to research a blog post...

The boom of SaaS companies in recent years is undeniable, and many of them have been able to grow rapidly thanks to their intentional content marketing strategy. These companies combined a solid SEO strategy with strong branding to create blogs that generate a ton of...

You've put a lot of time, effort, and budget into creating content. Don't let it whither and sink down the pages of Google. Content optimization helps you boost your rankings while keeping your blog relevant and up-to-date. Here's how to do it. 7 Steps To Do Content...

Have you ever suffered from writer's block? Maybe you know exactly what to write about but it takes you days to put an article together, feeling overwhelmed by all the bits and pieces you need to make it good. Or maybe you're just looking for a more efficient way to...

With an average expected return of $42 for every dollar spent, email marketing is a marketing tool you cannot ignore, and if you have a great SEO strategy in place to bring in new visitors organically, it would be a waste not to capture those leads in your email...

Key SEO Results: +57% organic traffic in the first six months purely from on-page and technical SEO Grew amount of keywords ranking from around 1.2k to 2.9k Challenge: No new content  or backlinks were created by the client  in this time period. The blog...

What is content marketing for tech startups? Content marketing is a marketing strategy that consists of creating, publishing, and distributing valuable content that is related to the activities of your tech startup and aims to attract, engage, and retain both existing...

This article was first published at Search Engine Journal. Product-led growth means that your company’s strategy for finding and converting new leads and customers is focused around your product. Your growth comes from customers loving your product (and talking about...

The importance of SaaS copywriting There is a cost to getting people to your website. You're paying for ads, outsourcing SEO, or spending your time on digital PR and cold outreach. That cost needs a return on investment which means that once people are on your site,...

Writing an article that ranks with a title that makes people click is only half the work. Now you need them to take action, whether that's signing up for a free trial, subscribing to a newsletter, or scheduling a call. So how do you go about that? By using strategies...

When you use an SEO tool like Ahrefs or SEMrush or a crawler like Screaming Frog to analyze your company's SEO performance, it will more than likely tell you to optimize the alt text of your existing images. But should you? As is often the case with SEO, it depends....

If you work with SEO, content marketing or a similar niche, then chances are that you’ve heard about HARO. If not, HARO stands for “help a reporter out,” which is absolutely what it sounds like. On this innovative platform, journalists and a variety of other writers...

Originally published on Search Engine Journal. Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week...

The number one thing to keep in mind when you're analyzing SEO performance is that it's all about continuous progress. While some actions like updating page titles and headings can move the needle quickly, other things take more time. Especially when you're just...

SEO is such a rapidly changing field that it's crucial to stay up-to-date as a marketing manager or CMO. At the same time, there is so much noise and unless you eat and breathe SEO like we do, it's hard to know who to trust and where to get the latest information....

It's the start of the day and you look at your calendar. Marketing meetings, onboarding that new social media manager, and preparing a product launch are just a few things on your schedule. Oh, and then there's that blog post that's been needing your approval. It's a...

You can read this article at its original source on Search Engine Journal. Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they...

An Interview With Viola Eva Ready to learn even more about SEO? This title can't begin to cover what you'll learn on this brand new podcast on Lion Zeal! Be prepared to discover all about: Who is Viola Eva? (00:32) What makes Flow SEO unique (09:18) SEO tips for...

In this article, you will learn how to give your target keywords a home on your website.You'll learn which pages should be optimized for SEO — and which ones should be used for other purposes.The process I'm going to teach you in this post is called keyword mapping....

This 12min video will cover the basics of organic growth, rankings and organic traffic for software businesses. This presentation was recorded at Microconf Croatia in October 2019, a marketing and business conference for independent software businesses. I am sharing a...