Learn hub.
Search Experience Optimization
Definition Search Experience Optimization (SXO) is the term to redefine the marketing discipline of SEO (Search Engine Optimization). Instead of purely focusing on keywords and ranking factors such as word count, backlinks and technical fixes, Search Experience...
Revenue Marketing
Definition Revenue marketing is a strategic approach that aligns marketing efforts with the revenue goals of a business. The main focus of this approach is to generate measurable financial results through marketing activities. Shout out to Tim Rath where we first...
Revenue R&D
Definition Revenue R&D (Research and Development) allows businesses to create revenue-generating campaigns in a consistent and scalable way. The term was coined in late 2022 by Chris Walker from Refine Labs. Revenue R&D involves a systematic approach to...
E-E-A-T
Definition E-A-T stands for "Expertise, Authoritativeness, Trustworthiness." In the context of search engine optimization (SEO), E-A-T is a concept that refers to the quality and credibility of the content on a website, as well as the expertise, authority, and...
Entities in SEO
Definition In the context of search engine optimization (SEO), an entity is a person, place, or thing that is represented on the web, typically through a web page or a mention on a social media platform. Examples People: An entity that represents a person, such as a...
Google Knowledge Panel
Maximizing Your Reputation with the Google Knowledge Panel Definition The Google Knowledge Panel is a feature of Google Search that provides users with quick and easy access to information about a specific topic or entity. It appears as a box on the right-hand side of...
Subject Matter Expert SME
Establish Your Software Startup as a Thought Leader: The Benefits of Leveraging Subject Matter Experts in Marketing Definition A subject matter expert (SME) is a person who is highly knowledgeable and experienced in a particular field or topic. These individuals are...