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Bite-size marketing knowledge for SaaS marketers. This is your introduction to SEO, authority and content for tech startups.
Revenue R&D

Revenue R&D

Definition Revenue R&D (Research and Development) allows businesses to create revenue-generating campaigns in a consistent and scalable way. The term was coined in late 2022 by Chris Walker from Refine Labs. Revenue R&D involves a systematic approach to...

E-E-A-T

E-E-A-T

Definition E-A-T stands for "Expertise, Authoritativeness, Trustworthiness." In the context of search engine optimization (SEO), E-A-T is a concept that refers to the quality and credibility of the content on a website, as well as the expertise, authority, and...

Entities in SEO

Entities in SEO

Definition In the context of search engine optimization (SEO), an entity is a person, place, or thing that is represented on the web, typically through a web page or a mention on a social media platform. Examples People: An entity that represents a person, such as a...

Google Knowledge Panel

Google Knowledge Panel

Maximizing Your Reputation with the Google Knowledge Panel Definition The Google Knowledge Panel is a feature of Google Search that provides users with quick and easy access to information about a specific topic or entity. It appears as a box on the right-hand side of...

Subject Matter Expert SME

Subject Matter Expert SME

Establish Your Software Startup as a Thought Leader: The Benefits of Leveraging Subject Matter Experts in Marketing Definition A subject matter expert (SME) is a person who is highly knowledgeable and experienced in a particular field or topic. These individuals are...

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