Marketing your products or professional services to other businesses isn't always easy. You need to figure out how you can reach decision-makers and their influencers, figure out how to best guide potential customers through the buyer's journey, and accept that the...
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
Demand generation strategies span everything from campaigns that build brand awareness and generate interest in your product or service to campaigns that keep existing customers engaged and coming back for more. What works for one brand, however, won't necessarily...
Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
Content marketing is a crucial growth driver for many SaaS businesses, yet it’s also one of the hardest digital marketing tactics to measure. Unlike ads that either convert or don’t, content marketing fuels various stages of your marketing funnel. It raises awareness,...
Should you build an in-house marketing team or hire an agency? It's a question many businesses ask themselves and one that extends over various marketing activities. In an earlier post, we already addressed what to take into account when you're deciding if you should...
The HR tech market is expected to grow beyond $10 billion in 2022. From HR tech companies offering highly specific solutions to multi-functional tools, there is a lot of competition in this space and those who want to survive will need to differentiate themselves. Are...
Not sure if it's worth it to invest in SEO for your software company? Every day you wait, is a day you lose ground to your competitors. Only 15% of the world's largest SaaS brands don't have a blog and in general, SEO is a big lead generator for software companies. On...
Thought leadership and SEO are often seen as two wildly distinct fields. One aimed at looking good in the eyes of people; the other, trying to please an algorithm. But are they really so different? In this post, we'll look at thought leadership vs SEO. We'll clearly...
Content marketing has been hot for a few years now and when you browse through online job boards, you'll notice how many SaaS, edtech, and other companies are looking for a content writer, a content marketer, a copywriter, or a content strategist but then when you...
Writing an article that both ranks well and converts takes a lot of time. It's one of the first things you'll want to outsource as you try to attract more customers. But where can you find a writer for your company blog? And how do you make sure you hire the best...
SEO is a crucial marketing component for any company that wants to attract qualified leads organically and continuously. But it isn't easy, for several reasons. What works in SEO is constantly changing, which means you need to stay up-to-date and adjust when needed....
Marketing is that special force that cha-ching! It brings you more customers, fills your pockets with money from sales, yada yada. But does SaaS startup marketing ring you a bell? And do you know that SaaS startups might need it more than others? If you're at home,...
In this post, we'll discuss the benefits of hiring a freelance writer, where you can find freelance writers, and which steps to incorporate into your hiring process. If you want to get found on Google, you need content on your website. But who should create that...
Every industry comes with its own jargon and if you want to keep up, you better learn which terms stand for what and why they matter. It's no different in the world of SaaS. While some SaaS terminology comes from more general business vocabulary, other terms are...
It's not only cheaper to retain existing customers than it is to gain new ones, it's usually easier too. On top of that, it's estimated that an increase of just 5% in customer retention can lead to a revenue increase of no less than 25 to 95%. In this post, we'll look...
To have a healthy SaaS, it's not enough to simply see your revenue go up. You need to know how fast it's growing, whether that pace is sustainable, and when to adjust your growth tactics. You need to know your revenue growth rate. What is Revenue Growth Rate?...
If you’re responsible for marketing at your software company, the answer to all your frustrations seems to be literally at your fingertips. We can track behavior on our websites and emails, understand preferences on social media and Google search. We now have the...
According to Search Engine Land, 53% of all website traffic is organic traffic. For tech companies, this goes up to close to 60% and for B2B in general, it's a staggering 64%. SEO for SaaS companies is crucial because it allows you to get a piece of that traffic and...
Key SEO Results: Organic Traffic +103% YoYPage 1 visibility for all competitor keywords42% of top organic pages were written and optimized based on our SEO specifications291 backlinks built in 15 months Challenge: When we took over this particular ...
SaaS companies tend to be innovative. They create solutions for new problems, wrap existing services in new packages, and approach industries with new perspectives. It's great, but it can be hard to sell when nobody's heard of what you're selling yet. That's...
Being an entrepreneur can be both the best and most trying experience of your life. However, if you crave independence and strive for innovation and creativity, then you’ve definitely chosen the right path! While all entrepreneurs do things differently and implement a...
If one thing is certain about these unexpected times, it’s that we have done far more than we could have ever possibly dreamed. Many of us learned to work from home for the first time, and we even found out that we were pretty good at it. In fact, we have boosted our...
When I say sustainable, I mean sustainable for the entrepreneur and the team involved: The topic that my heart is most inspired by. How do we integrate running a calm company and the hedonistic calendar? How can we balance a calm nervous system, our need for...
Viola Eva is talking about mindful marketing, data-driven SEO and content creation - and how they are all related to sustainable SEO success. 30min of your time at the Search Engine Journal podcast! We truly believe that to be successful as marketers, entrepreneurs...
They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...