Blog: Strategy

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Want to know how to develop a strong strategy that will help your business succeed? Check out our guides and tips on content creation, SEO for software startups, meaningful marketing, and much more!
Are SEOs Responsible For Google Search Bias?

Are SEOs Responsible For Google Search Bias?

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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B2B SEO for Growth Marketers

B2B SEO for Growth Marketers

Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...

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Interviewing Niche B2B Experts For A Better Content Strategy

Interviewing Niche B2B Experts For A Better Content Strategy

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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4 Types of Content Marketing KPIs to Track

4 Types of Content Marketing KPIs to Track

Content marketing is a crucial growth driver for many SaaS businesses, yet it’s also one of the hardest digital marketing tactics to measure. Unlike ads that either convert or don’t, content marketing fuels various stages of your marketing funnel. It raises awareness,...

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7 Benefits of Keeping Your Content Creation In-House

7 Benefits of Keeping Your Content Creation In-House

Should you build an in-house marketing team or hire an agency? It's a question many businesses ask themselves and one that extends over various marketing activities. In an earlier post, we already addressed what to take into account when you're deciding if you should...

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Content Marketing for HR Tech

Content Marketing for HR Tech

The HR tech market is expected to grow beyond $10 billion in 2022. From HR tech companies offering highly specific solutions to multi-functional tools, there is a lot of competition in this space and those who want to survive will need to differentiate themselves. Are...

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4 Strategies to Find a Writer for Your Company Blog

4 Strategies to Find a Writer for Your Company Blog

Writing an article that both ranks well and converts takes a lot of time. It's one of the first things you'll want to outsource as you try to attract more customers. But where can you find a writer for your company blog? And how do you make sure you hire the best...

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Should You Outsource SEO or Keep It In-House?

Should You Outsource SEO or Keep It In-House?

SEO is a crucial marketing component for any company that wants to attract qualified leads organically and continuously. But it isn't easy, for several reasons. What works in SEO is constantly changing, which means you need to stay up-to-date and adjust when needed....

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Hiring Freelance Writers: A Quick and Easy Guide

Hiring Freelance Writers: A Quick and Easy Guide

In this post, we'll discuss the benefits of hiring a freelance writer, where you can find freelance writers, and which steps to incorporate into your hiring process. If you want to get found on Google, you need content on your website. But who should create that...

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On The Importance Of Your Saas Revenue Growth Rate

On The Importance Of Your Saas Revenue Growth Rate

To have a healthy SaaS, it's not enough to simply see your revenue go up. You need to know how fast it's growing, whether that pace is sustainable, and when to adjust your growth tactics.  You need to know your revenue growth rate. What is Revenue Growth Rate?...

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Saas Metrics: How To Track Your Way To Success

Saas Metrics: How To Track Your Way To Success

If you’re responsible for marketing at your software company, the answer to all your frustrations seems to be literally at your fingertips. We can track behavior on our websites and emails, understand preferences on social media and Google search. We now have the...

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Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Key SEO Results:  Organic Traffic +103% YoYPage 1 visibility for all competitor keywords42% of top organic pages were written and optimized based on our SEO specifications291 backlinks built in 15 months Challenge:  When we took over this particular ...

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21 Traits That Make Entrepreneurs Resilient and Successful

21 Traits That Make Entrepreneurs Resilient and Successful

Being an entrepreneur can be both the best and most trying experience of your life. However, if you crave independence and strive for innovation and creativity, then you’ve definitely chosen the right path! While all entrepreneurs do things differently and implement a...

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Sustainable Digital Entrepreneurship

Sustainable Digital Entrepreneurship

When I say sustainable, I mean sustainable for the entrepreneur and the team involved: The topic that my heart is most inspired by. How do we integrate running a calm company and the hedonistic calendar? How can we balance a calm nervous system, our need for...

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Holistic SEO Success

Holistic SEO Success

Viola Eva is talking about mindful marketing, data-driven SEO and content creation - and how they are all related to sustainable SEO success. 30min of your time at the Search Engine Journal podcast! We truly believe that to be successful as marketers, entrepreneurs...

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Google’s UX Playbook

Google’s UX Playbook

They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...

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