Establish Your Software Startup as a Thought Leader: The Benefits of Leveraging Subject Matter Experts in Marketing
Definition
A subject matter expert (SME) is a person who is highly knowledgeable and experienced in a particular field or topic. These individuals are often sought out for their expertise and are considered to be authorities in their field.
Examples of tech SMEs
- Software developers with expertise in specific programming languages or platforms
- Network administrators with expertise in configuring and maintaining networks
- Information security experts with knowledge of cybersecurity best practices and technologies
- Technical writers with expertise in creating clear and concise documentation
- UX designers with expertise in creating user-friendly and intuitive interfaces
SMEs and SEO
In the context of SEO, E-A-T (Expertise, Authority, Trustworthiness) is an important factor in determining the ranking of a website on search engines like Google.
By leveraging the expertise of SMEs in a marketing campaign, a company can demonstrate its commitment to providing accurate and reliable information, which can help to improve its E-A-T and increase its ranking on search engines.
Summary
In addition to improving E-A-T, using SMEs in a marketing campaign can also help to increase credibility, build trust with potential customers, differentiate a company or product from its competitors, and increase engagement with the target audience.
Whether through speaking engagements, written content, or other forms of media, leveraging the expertise of SMEs can be a valuable addition to many marketing strategies.
