Definition
Revenue marketing is a strategic approach that aligns marketing efforts with the revenue goals of a business. The main focus of this approach is to generate measurable financial results through marketing activities.
Shout out to Tim Rath where we first heard the term.
Revenue marketing includes:
- Alignment with Sales
- Focus on customer journey
- Data-driven decision making
- Constant optimization
Revenue marketing allows you to operationalize revenue experiments/revenue R&D.
