Entities in SEO

Understanding Entities: A Key to Successful SEO

Flow SEO

December 20, 2022

Definition

In the context of search engine optimization (SEO), an entity is a person, place, or thing that is represented on the web, typically through a web page or a mention on a social media platform.

Examples

  1. People: An entity that represents a person, such as a celebrity, politician, or public figure.
  2. Places: An entity that represents a physical location, such as a city, country, or landmark.
  3. Things: An entity that represents an object, such as a product, service, or concept.
  4. Events: An entity that represents a one-time or ongoing occurrence, such as a concert, festival, or sporting event.
  5. Organizations: An entity that represents a business, non-profit, or other type of organization.

How to become recognized as an entity in Google

There are several ways that you can help Google to recognize you as an entity:

  1. Create a Google My Business account: If you have a physical location, such as a store or office, you can create a Google My Business account and verify your location.
  2. Create an entity home on your website: An entity home is a web page that serves as the central hub to highlight the most important information and resources related to that entity. For example, if a company has a website that covers a wide range of products and services, it may create an entity home for each product or service category.
  3. Use social media: Maintain an active presence on social media platforms, and make sure that your profiles include complete and accurate information about your business.
  4. Use structured data: Use structured data, such as schema markup, to provide additional context and information about your business to search engines.

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