In the context of search engine optimization (SEO), an entity is a person, place, or thing that is represented on the web, typically through a web page or a mention on a social media platform.
- People: An entity that represents a person, such as a celebrity, politician, or public figure.
- Places: An entity that represents a physical location, such as a city, country, or landmark.
- Things: An entity that represents an object, such as a product, service, or concept.
- Events: An entity that represents a one-time or ongoing occurrence, such as a concert, festival, or sporting event.
- Organizations: An entity that represents a business, non-profit, or other type of organization.
How to become recognized as an entity in Google
There are several ways that you can help Google to recognize you as an entity:
- Create a Google My Business account: If you have a physical location, such as a store or office, you can create a Google My Business account and verify your location.
- Create an entity home on your website: An entity home is a web page that serves as the central hub to highlight the most important information and resources related to that entity. For example, if a company has a website that covers a wide range of products and services, it may create an entity home for each product or service category.
- Use social media: Maintain an active presence on social media platforms, and make sure that your profiles include complete and accurate information about your business.
- Use structured data: Use structured data, such as schema markup, to provide additional context and information about your business to search engines.