Demystifying Content for SEO: Everything You Need to Know About Keyword Mapping

In this article, you will learn how to give your target keywords a home on your website.

You’ll learn which pages should be optimized for SEO — and which ones should be used for other purposes.

The process I’m going to teach you in this post is called keyword mapping. It’s the missing link between effective keyword research (finding great search term opportunities) and establishing a traffic boosting content plan.

When you start studying SEO (search engine optimization: the process of ranking your website on Google), you will quickly learn about keywords, keyword research and content optimization.

Let’s briefly recap what those key SEO elements are to be on the same page with our terms and knowledge… 

Users have a specific need when searching on Google. This “why” is the topic they are researching, the thing they want to learn about, the appointment they are looking to book, the product they want to buy.

Their reason for searching is called search intent. And your page about a specific topic is meant to meet that search intent and satisfy a Google Search user’s needs.

If your content is the best answer to a given search query, you will appear on page 1 of Google. This is your goal if you want to grow qualified organic traffic.

Google is a text-based algorithm, so we use keywords to model the topics and search intent of the user. Keywords are the “what” we can see: They are the search query someone types into Google.

But this is where things get tricky. How do you actually turn a list of target keywords into a content plan? Where should these SEO focused articles even live on your website?

Keep reading to find out how to turn your abstract keyword list into an actionable content creation game plan to boost your website’s organic traffic.

An example of keyword mapping around the parent topic of “productivity” created for Shane’s ActiveGrowth entrepreneurship blog.

Article originally published on Thrive Themes. Read more.

Author: Viola Eva

Viola is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions. She is a speaker, educator, and specialist on all things SEO.