SEO is such a rapidly changing field that it’s crucial to stay up-to-date as a marketing manager or CMO. At the same time, there is so much noise and unless you eat and breathe SEO like we do, it’s hard to know who to trust and where to get the latest information.
Even the many lists of “top SEO experts” aren’t helpful as they often include dozens of names. Who has time to follow so many people and get work done?
You don’t and so we’re here to help. Below, you can find the SEO influencers and blogs we trust and follow here at Flow SEO.
This is in no way an exhaustive list. It is, instead, a selection of our favorite resources for up-to-date information on SEO.
Flow SEO’s Selection of Top SEO Experts & Blogs to Follow
1. Siege Media
Why you should follow them: Siege Media helps brands grow with SEO-focused content marketing and frequently shares tips on how to do this yourself on its blog and social media channels. They’re especially worth following for anything that involves driving conversations through content creation.
In-house expert to follow: Founder Ross Hudgens
Twitter Ross: @RossHudgens
LinkedIn Ross: Ross Hudgens
2. Nick Eubanks
Why you should follow him: Nick Eubanks is an expert organic traffic builder who owns and runs various companies in the digital marketing sphere. We especially like the work he does as one of the founders of Traffic Think Tank, a paid full-fledged SEO Academy where you learn from some of the biggest names in the industry.
LinkedIn: Nick Eubanks
3. Brian Dean
Why you should follow him: With Backlinko, founder Brian Dean is running a one-man SEO power resource. He is amazing at explaining complex SEO strategies in a clear and actionable way, especially when it comes to keyword research and link building. He also publishes a lot of case studies, big data analysis, and in-depth guides.
LinkedIn: Brian Dean
4. Kyle Roof
Why you should follow him: Kyle Roof is the founder of High Voltage SEO but also an experienced speaker, the co-developer of on-page optimization tool PageOptimizerPro, and the person behind the SEO community Internet Marketing Gold. He’s not that active on Twitter so try to catch him at a conference when you can!
LinkedIn: Kyle Roof
5. Authority Hacker
Why you should follow them: Authority Hacker is the resource for those who want to build, grow, and successfully monetize an authority site. Founders Gael Breton and Mark Webster teach from their own experience running a portfolio of sites. We especially like how transparent they are.
In-house experts to follow: founders Gael Breton and Mark Webster share a lot of SEO goodness on their own Twitter accounts as well
6. Aleyda Solis
Why you should follow them: Aleyda provides SEO consultancy through her company Orainti. She specializes in technical, mobile, and international SEO and has spoken at 100+ conferences in both English and Spanish. She also runs her own weekly SEO video series and was named the European Search Personality of the Year in 2018.
LinkedIn: Aleyda Solis
7. Lily Ray
Why you should follow them: Lily is an expert when it comes to E-A-T and director of SEO at Path Interactive. She’s especially active on Twitter where she shares quick insights, commentary on the latest news in SEO, and big data studies. Oh, and she regularly streams her own DJ sets!
Her E-A-T resource: https://lilyray.nyc/e-a-t-expertise-authoritativeness-trustworthiness/
LinkedIn: Lily Ray
8. Kevin Rowe
Why you should follow them: Kevin is our go-to source of information for anything links-related. He runs both Rowe Digital, an enterprise link building agency, and PureLinq, a contextual link building service.
Linkedin: Kevin Rowe
9. The Ahrefs Blog
Why you should follow them: Ahrefs is one of the biggest SEO toolsets out there and their blog holds a wealth of information on just about anything SEO and digital marketing. We particularly like their content marketing insights and tutorials.
In-house expert to follow: Ahrefs CMO and Product Advisor Tim Soulo is an active tweeter and experienced conference speaker.
LinkedIn: Tim Soulo
10. Detailed by Glen Allsopp
Why you should follow him: Detailed is for people who are looking to level-up quickly their SEO knowledge. Their philosophy is: “There are no secrets about what Google is looking for (quality content, good links, fast websites, etc.), but there are unique ways to go about acquiring and building these things.” Glenn is super active on Twitter, so you can always catch him there!
Why you should follow them: WEBRIS is a boutique agency with a unique “Sprint” model that delivers efficient and effective SEO results. Keep an eye on their blog for weekly content on what’s working in search right now.
12. Steve Toth (SEO Notebook)
Why you should follow him: Steve Toth is an SEO Consultant with over 12 years of experience in marketing. He is the founder of SEO That Ranks, Gscore, and the creator of the newsletter SEONotebook which has been voted one of the 7 best marketing newsletters according to Ahrefs.com
LinkedIn: Steve tothjr
13. Ryan Darani
Why you should follow him: Ryan has nearly a decade of experience generating organic growth and revenue as an SEO consultant. He has over 5+ years of delivering results in the toughest niches and he’s extremely passionate and transparent about SEO that drives results. Definitely a must follow
14. Kristina Azarenko
Why you should follow her: She is named one of the 13 women shaping the SEO industry and is also an expert contributor at Search Engine Land, SEMrush, HotJar, Business.com, as well as a speaker at the Women in Tech SEO Festival, BrightonSEO eCommerce Summit, Turn DiGi Conference and other marketing events. She’s a badass SEO expert, and she’s also fairly active on Twitter, so feel free to give her a follow there.
15. Foundation Marketing
Why you should follow them: Foundation Marketing is a content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. Their blog is full of great resources and articles about content creation, B2B marketing, case studies, and more!
LinkedIn: Foundation Marketing
16. Brendan Huffard
Why you should follow him: If you’re in the SEO space, you should definitely follow Brendan Hufford. As the founder of SEO for the Rest of Us and the Director of SEO at Directive, he’s on a mission to make SEO accessible to everyone. With his extensive teaching experience, Brendan simplifies SEO concepts so that anyone can understand and apply them.
LinkedIn: Brendan Hufford
17. The Growth Report (Sandro Meyer newsletter)
Why you should follow it: f you’re looking for a valuable resource, you should definitely follow The Growth Report. The Growth Report delivers personalized insights distilled from expert research and firsthand experience. Each report focuses on marketing, personal growth, and technology trends.