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When and Why to Consult an SEO Consultant for Site Changes

When and Why to Consult an SEO Consultant for Site Changes

As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...

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AI Finally Shaking up International SEO Strategies and Tactics

AI Finally Shaking up International SEO Strategies and Tactics

Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...

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SEO for SaaS: Capturing Demand and Generating Organic Growth

SEO for SaaS: Capturing Demand and Generating Organic Growth

SaaS companies face unique challenges when it comes to getting found in search results.  At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...

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AI & SEO: Everything You Need to Know (So Far)

AI & SEO: Everything You Need to Know (So Far)

The integration of artificial intelligence (AI) into search engines has been an ongoing process since the early days of SEO. However, recent events have marked a significant shift in the industry. In late 2022, ChatGPT, an AI-powered search chatbot backed by...

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