SaaS companies face unique challenges when it comes to getting found in search results. At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...
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Meet Our SEO Consultant: Helene
Meet our SEO Consultant, Helene! She creates keyword research, content briefs, research documents, and reports to help guide their SEO strategies. She also helps manage Flow University, our internal program that runs monthly training sessions and builds our automation...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Cracking the Code to SEO Success in the World of Employee Experience Startups
In today's corporate world, employee experience is more than just a buzzword; it's a pivotal element in driving business success. A new wave of startups is reshaping how businesses engage, manage, and empower their workforce. Among these trailblazers, Lattice, Hibob,...
Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...
Startup B2B Video Marketing That Wins Leads and Nurtures Customers
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...
Meet Our Outreach Specialist: Boban
Meet our Outreach Specialist, Boban! He is the strategic force behind our robust link-building initiatives and has been pivotal in creating lasting partnerships that drive our success. Boban is not just an outreach expert; he's also the visionary founder behind the...