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SEO for SaaS: Capturing Demand and Generating Organic Growth

SEO for SaaS: Capturing Demand and Generating Organic Growth

SaaS companies face unique challenges when it comes to getting found in search results.  At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...

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Leveraging Niche Keyword Research in B2B Markets

Leveraging Niche Keyword Research in B2B Markets

When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...

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Bottom-of-the-Funnel Content for SaaS: Best Practices

Bottom-of-the-Funnel Content for SaaS: Best Practices

Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...

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Meet Our Outreach Specialist: Boban

Meet Our Outreach Specialist: Boban

Meet our Outreach Specialist, Boban! He is the strategic force behind our robust link-building initiatives and has been pivotal in creating lasting partnerships that drive our success. Boban is not just an outreach expert; he's also the visionary founder behind the...

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When and Why to Consult an SEO Consultant for Site Changes

When and Why to Consult an SEO Consultant for Site Changes

As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...

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