Silo Architecture for SEO

seo-silo

I am sure you have heard about content clusters and silo architecture for SEO before. If not, head over to this amazing post from Authority Hacker for extended information. In this post I will cover:

  • the main things you need to know about content silos
  • how to implement them in WordPress

Guess who already siloed his website 10 years ago? Right, Bruce Clay.

 

1. Content Silos for SEO

The first rule of SEO is: Structure your content in silos.

And the second rule of SEO is: Structure your content in silos.

Example: You are running a health website where you are talking about exercising and gym, nutrition and meditation. Which means you will have silos within your website:

  • gym
  • nutrition
  • meditation

All posts around “5 tips to get your deadlifts right” will be posted in the “gym” section. All posts “best green smoothie recipes” will be posted in the “nutrition” section. Easy.

 

2. Links within silos done right

All posts will link back to the homepage.

All posts in the “gym” section will link to the “gym” mother page. That is your sales or target page. (Your “money” page.) at domain.com/gym/.

We will update then WordPress “category” page for this. This is your main keyword, your long-term SEO target and most important page.

Each “gym” article will link to 2-3 related articles WITHIN the “gym” silo. Those articles NEVER link to “nutrition” or “meditation”.

 

3. Implementing silos within WordPress: Blog posts

Go to Settings > Permalinks

Update to “custom structure” and use:  /%category%/%post-name%/

Of cause as an avid SEO, you know that your structure will be updated to /%category%/keyword-for-that-post when creating the post. 😉

Now all you have to do is pick the right category (one! category) whenever creating a post and for it to appear with the correct URL structure.

Learn more about categories from WordPress.

 

4. Updating category pages within WordPress

As said: Those pages domain.com/silo-keywords/ or domain.com/%category%/ will turn out to be your most powerful and important pages on the website.

However, WordPress makes them look extremely ugly and not useful. So, here is how to fix that.

If you are using Thrive Themes – which please tell me you are – they make this easy for you. Just click on Post > Categories.

Then choose the option “Redirect category to landing pages” and choose the landing page. Done deal!

 

If you are NOT on Thrive Themes, here is the way to go from Authority Hacker.

  • To do this, simply add the redirection plugin to your WordPress site, then go in tools > redirection
  • Grab the URL of your category, e.g. /category/seo/
  • Create your custom category page and grab its URL, e.g. /seo/
  • And simply create the redirect inside redirection
  • That setup is not perfect but with 301 redirect there is no loss of “juice” and both to the user and Google, the navigation around your site is coherent.

Finally: Setup a mother page that is a) informational and b) relevant to that main keyword, c) converts and d) links to other blog posts.

 

5. Confused? Use pages for silo architecture!

You know what… blog posts and pages are all the same in Google’s eyes. Are you confused by this tutorial? Just start creating pages instead of posts.

When creating a new page, just pick the “parent page” on the right side:

And BOOM – you are all silo-d up!

 

Want to study more SEO? Check our services, talks and trainings.

 

2 Replies to “Silo Architecture for SEO

    1. Click on the categories in WordPress. There is an option to switch out the category with a landing page – that is if you are on a Thrive theme.

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