Where is all that traffic coming from? A referrer traffic analysis.

Are you using your website to generate leads, customers and clients for your business?

In your marketing strategy, have you also wondered about the best traffic source for your business? And which channels will drive the most traffic to your website?

Let this sink in.

The data from Sparktoro and Jumpshot shows that Google is still by far the biggest traffic referrer. And 10x bigger than the second biggest referrer.

Which is Facebook.

Now, you might say, this is all Google ads and not organic search results driving the traffic, right?

Have a look!

Click Distribution on Desktop

  • 65.72% click on organic
  • 3.82 % click on paid
  • 30.46% don’t click

This is data from February 2018.

Click Distribution on Mobile

  • 38.97% click on organic
  • 3.12% click on paid
  • 57.91% don’t click

So, there are 10x more organic clicks than paid clicks on both desktop and mobile. But mobile is moving into a world of voice search, featured snippets and zero clicks.
Learn more about zero-click searches here.

So, all in all, are you willing to ignore Google as a channel?
I’d say: Ignore This Traffic Generation Channel at Your Own Risk. 😉

So, how does Click-Through-Rate look like on Google?

So, we understand that Google is important and that organic search gets a lot of clicks. But Brian Dean also analyzed which ranking position can expect how many clicks.

Here are his findings on organic Click-Through-Rate (CTR):

1. The #1 result in Google’s organic search results has an average CTR of 31.7%.

2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.

4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference.

5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title.

6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range.

7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword.

8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words.

9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%.

10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description.

What does that mean for you?

This is the data-driven answer to some of our best case practices at Flow SEO that include:

  • Add main keyword to meta page title and meta description
  • Add a call-to-action (CTA) to meta page title and meta description
  • Create a short keyword-optimized URL