On-SERP SEO to Increase Brand Awareness & CTR

Page 1 on Google is changing.

Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like.

The phenomenon of so-called “position zero” elements is now dominating Google’s “above the fold” sending organic Position 1 down and closer to the Page 2 grave.

Do you have an integrated Page 1 marketing strategy in place?

If not, now is time to take ownership for all elements on Page 1 — not just the organic top spot.

How do you do that?

With SERP marketing and on-SERP SEO.

In my Search Engine Journal article, you will:

  • Understand the challenge and status quo of Page 1.
  • Learn what On-SERP SEO is and how to use it effectively.
  • Discover how to create a “Traffic Potential” mindset.
  • Acquire seven actionable tactics to start boosting your search presence.

Read the full article over at Search Engine Journal.

Author: Viola Eva

Viola is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions. She is a speaker, educator, and specialist on all things SEO.