Case Study: 3x Organic Traffic on Blog With Only On-Page and Technical SEO

Key SEO Results:

  • Tripled organic traffic between June 2020 and early 2021
  • Grew amount of keywords ranking from around 1.2k to 2.9k

Challenge:

No new content  or backlinks were created by the client  in this time period. The blog started with a very poor health score in the SEO tool Ahrefs. Our goal was to work with the existing content on the blog (not keyword focused, often short) while the client reformed their marketing and content team.

Client Marketing Team Involved:

  • 1  growth manager

Our SEO Team Involved:

  • 1 SEO consultant
  • 1 editor

SEO Strategy:

  • Turn client’s white paper PDFs into blog posts to generate new content
  • Detailed on-page optimization for all existing blog posts
  • Granular technical fixes to improve overall blog performance

Summary

2021 was a successful shift from content optimization to content creation to support future growth.

Author: Viola Eva

Viola is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions. She is a speaker, educator, and specialist on all things SEO.