Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Key SEO Results: 

  • Organic Traffic +103% YoY
  • Page 1 visibility for all competitor keywords
  • 42% of top organic pages were written and optimized based on our SEO specifications
  • 291 backlinks built in 15 months

Challenge: 

When we took over this particular  website, it had a strong domain authority and great backlinks from different press campaigns. The client also published content on the blog on a regular basis.

However, most posts were competing for the same keywords, cannibalizing each other and never ended up ranking. There was no clear keyword mapping for target keywords. The use of the most important keywords in every single article was very common. SEO best practices for content writing were not followed, e.g. no optimized URLs, headlines or page titles.

Client Marketing Team Involved

  • 1 marketing manager
  • 1 content manager
  • 2 content writers

Our SEO Team Involved:

  • 1 SEO consultant
  • 2 outreach managers
  • 1 editor
  • 1 content writer

SEO Strategy:

  • In-depth keyword research for the different target industries
  • Creating a clear content calendar and keyword map
  • Training sessions and videos for the content team
  • Updating old articles: For editorial freshness and keyword optimization, as well as internal linking and on-page SEO
  • Detailed content briefings for new articles, including target keywords, word count and headline outline
  • 12 SEO-focused articles written or updated every month
  • Started an ambitious backlink campaign to target pages, including guest post outreach and press mentions

Summary: 

Organic traffic is at an all-time high and +103% YoY.

Author: Viola Eva

Viola is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions. She is a speaker, educator, and specialist on all things SEO.