SEO

The Rise of On-Page SEO Tools
This article was published for Search Engine Journal in March 2019. This is an abstract. The complete article can be[...]
Keyword intent analysis
Data-driven content upgrades are an SEO's favorite. They are highly effective for both content sites and eCommerce sites. In this[...]
How to Successfully Do SEO for Zero-Click Searches
The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s[...]
Google’s UX Playbook
They call it "Collection of best practices to delight your users". And for us it offers insights into what to[...]
On-SERP SEO to Increase Brand Awareness & CTR
Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge[...]
WTF are Google Search Quality Rater Guidelines
Understanding what Google wants (sort of) We can read Google's Search Quality Rater Guidelines to get an idea about what Google[...]