The foundation of every good SEO strategy is content. Google is a text-based crawler. If we did not write about a topic, Google can not rank us for that topic.
And this is why we talk so much about keywords and topics in SEO. To understand SEO, you will need to understand that Google ranks on a page-level. You that one specific page/blog post that is the most relevant answer for that one topic/keyword.
Get started by understanding website structure, clustering content ideas into silos and mapping keywords/topics.
After you have chosen or optimized your website structure to increase focus and relevance, you will want to start creating content.
For the purpose of SEO that usually means long-form written content. Check out the articles below to learn about writing for SEO and optimizing your content.
Measuring SEO performance
Creating content is a lot of work, both for your SEO as well as your content creator. But the 80/20 of marketing says that you want to spend 20% of your time and budget creating content and 80% of your time promoting it.
In case of SEO, promoting content means content distribution and link acquisition. And after all this work, you will want to know it worked and is bringing you the ROI you deserve.
SEO tools and resources
We know that you love tools and resources. So, here are our recommendations.
Our latest blog posts
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