How to Successfully Do SEO for Zero-Click Searches
The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s[...]
Google’s UX Playbook
They call it "Collection of best practices to delight your users". And for us it offers insights into what to[...]
On-SERP SEO to Increase Brand Awareness & CTR
Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge[...]
WTF are Google Search Quality Rater Guidelines
Understanding what Google wants (sort of) We can read Google's Search Quality Rater Guidelines to get an idea about what Google[...]
How to use correlational SEO to your advantage
How keyword specific measurements will improve your content ROI. What if we could know exactly what ranking factors Google favours[...]
Silo Architecture for SEO
I am sure you have heard about content clusters and silo architecture for SEO before. If not, head over to[...]