DCx Budapest 2019

Advanced SEO to Improve Your Content ROI, Organic Traffic and Success Online

Free access to:

  • Talk recording and slides
  • Talk summary
  • All links, tools and resources

Talk recording

Download slides here.

SEO in 2019: Understanding search intent

TL;DR
Page 1 = Most relevant answer.
Review page 1 to understand content types.
Similar intent = Similar entity.
Build a clean website structure.
* Here is my in-depth blog post on search intent. *

How to do an SEO content audit

Helpful tools for an SEO audit

  • Screaming Frog
  • Google Analytics and Google Search Console
  • Sitebulb
  • A rank tracking and SEO tool, e.g. ahrefs

Ideas to update and upgrade existing content

Update page title, meta description, H1 and date
Use TF-IDF or Page Optimizer Pro
Update internal links within topical relevant articles
Update sitemap
Delete old, duplicate or irrelevant posts
Migrate two or posts for the same keyword into one
Content upgrade: Longer, better and new content
Add CTA and reasons to click
Rework mobile version
Add supporting articles for contextual keywords
Increase/ decrease word count based on page 1 average



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