Advanced SEO to Improve Your Content ROI, Organic Traffic and Success Online
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- Talk recording and slides
- Talk summary
- All links, tools and resources
SEO in 2019: Understanding search intent
Page 1 = Most relevant answer.
Review page 1 to understand content types.
Similar intent = Similar entity.
Build a clean website structure.
* Here is my in-depth blog post on search intent. *
How to do an SEO content audit
Helpful tools for an SEO audit
- Screaming Frog
- Google Analytics and Google Search Console
- A rank tracking and SEO tool, e.g. ahrefs
Ideas to update and upgrade existing content
Update page title, meta description, H1 and date
Use TF-IDF or Page Optimizer Pro
Update internal links within topical relevant articles
Delete old, duplicate or irrelevant posts
Migrate two or posts for the same keyword into one
Content upgrade: Longer, better and new content
Add CTA and reasons to click
Rework mobile version
Add supporting articles for contextual keywords
Increase/ decrease word count based on page 1 average