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In-depth SEO and content insights for marketing leaders. We share research studies, industry insights and guides so SEO becomes a meaningful growth driver for your startup.

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Strategy

When and Why to Consult an SEO Consultant for Site Changes

When and Why to Consult an SEO Consultant for Site Changes

As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...

AI Finally Shaking up International SEO Strategies and Tactics

Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...

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Content

How To Make A Glossary For SEO

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

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9 Unique Pillar Page Examples to Help You Boost Your Rankings

Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...

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Technical

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Backlinks

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Decoding SEO success

Decoding the SEO Success Secrets of Canva

Decoding the SEO Success Secrets of Canva

The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...

Decoding the SEO & Content Success Secrets of BambooHR

The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...

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Decoding the SEO Success Secrets of 360Learning

360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020.  Many marketers might know 360Learning from...

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Decoding the SEO Success Secrets of Drift

There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...

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Updates

Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We...

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Flow SEO 2022 Highlights

Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

Shortlisted for: Best Use of Search: B2B SEO

Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...

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Flow SEO 2021 Highlights

2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen.  My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...

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