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Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution,...
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Strategy
When and Why to Consult an SEO Consultant for Site Changes
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how...
Content Mapping: How to Engage and Convert Leads at Every Stage of the Buyer’s Journey
Running a SaaS, you know that most of your leads need various touch points before they recognize your product as the solution to their problem, and trust you enough to sign up. While you can't control how often someone turns to the search engines to enter a query to...
How to Create a Successful Content Distribution Strategy for SaaS
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do more with the valuable content you create. Especially since a large part of your target...
AI Finally Shaking up International SEO Strategies and Tactics
Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...
Content
ChatGPT For Content Marketers – Scaling Content For Fun And Profit
This rising star needs no introduction… ChatGPT. Imagine having a content powerhouse right at your fingertips. From converting podcasts into captivating articles to mastering the...
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
How To Make A Glossary For SEO
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
9 Unique Pillar Page Examples to Help You Boost Your Rankings
Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...
Technical
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Decoding SEO success
Decoding the SEO Success Secrets of Canva
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and...
Decoding the SEO & Content Success Secrets of BambooHR
The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...
Decoding the SEO Success Secrets of 360Learning
360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020. Many marketers might know 360Learning from...
Decoding the SEO Success Secrets of Drift
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...
Updates
Flow SEO 2022 Highlights
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We...
Shortlisted for: Best Use of Search: B2B SEO
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...
Flow SEO 2021 Highlights
2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen. My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...
Our Masterclass: Meaningful Marketing for Software Startups and Scaleups
We are so excited to introduce to you our new masterclass on the 28th of September 2021. Join us to uncover what it really takes to grow software startups and scaleups. We go deep into organic growth, marketing and demand generation. All videos are NOW available as...