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Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project...
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Strategy
Startup B2B Video Marketing That Wins Leads and Nurtures Customers
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing...
When and Why to Consult an SEO Consultant for Site Changes
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...
Content Mapping: How to Engage and Convert Leads at Every Stage of the Buyer’s Journey
Running a SaaS, you know that most of your leads need various touch points before they recognize your product as the solution to their problem, and trust you enough to sign up. While you can't control how often someone turns to the search engines to enter a query to...
How to Create a Successful Content Distribution Strategy for SaaS
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do more with the valuable content you create. Especially since a large part of your target...
Content
Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering...
How to Create an Effective SEO Content Brief (+ Template)
Are you often underwhelmed by the articles writers create for you? Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...
ChatGPT For Content Marketers – Scaling Content For Fun And Profit
This rising star needs no introduction… ChatGPT. Imagine having a content powerhouse right at your fingertips. From converting podcasts into captivating articles to mastering the art of schema markup and data scraping, ChatGPT is your ultimate ally. That means if...
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
Technical
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Decoding SEO success
Successful SEO Landing Page Examples and What Makes Them Tick
Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do...
Decoding the SEO Success Secrets of Canva
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...
Decoding the SEO & Content Success Secrets of BambooHR
The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...
Decoding the SEO Success Secrets of 360Learning
360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020. Many marketers might know 360Learning from...
Updates
Happy Womxn’s Day
In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and...
Flow SEO 2022 Highlights
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...
Shortlisted for: Best Use of Search: B2B SEO
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...
Flow SEO 2021 Highlights
2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen. My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...