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In-depth SEO and content insights for marketing leaders. We share research studies, industry insights and guides so SEO becomes a meaningful growth driver for your startup.

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Strategy

Building SEO Resilience in Times of Budgetary Constraints

During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...

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SEO for SaaS: Capturing Demand and Generating Organic Growth

SaaS companies face unique challenges when it comes to getting found in search results.  At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...

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Creating AI Chatbot Experiences with Your Own Expertise

ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging.  This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow SEO”:...

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Content

B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

How To Make A Glossary For SEO

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

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Top Pillar Page Examples: Boost Rankings and UX

Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...

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5 Show-Stopper About Us Page Examples (For HR Tech Startups)

Let me get this straight: The about us page is one of the most important pages on your website. And it's even more important if your business is still a baby. That's why you can't write it or design it in a hurry. And you should definitely take a close look at...

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Technical

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Decoding SEO success

Decoding the SEO & Content Success Secrets of BambooHR

Decoding the SEO & Content Success Secrets of BambooHR

The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...

Decoding the SEO Success Secrets of 360Learning

360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020.  Many marketers might know 360 Learning from...

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Decoding the SEO Success Secrets of Drift

There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...

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Decoding the SEO Success Secrets of Personio

Personio started as an HR platform for small and medium enterprises (SMEs) in 2015. After having raised $270M on a $6.38 valuation in 2021, the company expanded into workflow automation. It now provides recruiting, onboarding, payroll, absence tracking, and other...

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Updates

Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and...

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Happy Womxn’s Day

Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow SEO. Empowering...

Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

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Shortlisted for: Best Use of Search: B2B SEO

Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...

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Flow SEO 2021 Highlights

2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen.  My gratitude goes to Flow SEO’s SEM specialists Rebecca, Hannes, David, and...

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