Key SEO Results:
- Organic Traffic +103% YoY
- Page 1 visibility for all competitor keywords
- 42% of top organic pages were written and optimized based on our SEO specifications
- 291 backlinks built in 15 months
Challenge:
When we took over this particular website, it had a strong domain authority and great backlinks from different press campaigns. The client also published content on the blog on a regular basis.
However, most posts were competing for the same keywords, cannibalizing each other and never ended up ranking. There was no clear keyword mapping for target keywords. The use of the most important keywords in every single article was very common. SEO best practices for content writing were not followed, e.g. no optimized URLs, headlines or page titles.
Client Marketing Team Involved:
- 1 marketing manager
- 1 content manager
- 2 content writers
Our SEO Team Involved:
- 1 SEO consultant
- 2 outreach managers
- 1 editor
- 1 content writer
SEO Strategy:
- In-depth keyword research for the different target industries
- Creating a clear content calendar and keyword map
- Training sessions and videos for the content team
- Updating old articles: For editorial freshness and keyword optimization, as well as internal linking and on-page SEO
- Detailed content briefings for new articles, including target keywords, word count and headline outline
- 12 SEO-focused articles written or updated every month
- Started an ambitious backlink campaign to target pages, including guest post outreach and press mentions
Summary:
Organic traffic is at an all-time high and +103% YoY.
